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29 January 2013

jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon

jOBS, the film about Apple founder Steve Jobs sheds more light on charismatic technology entrepreneur meets controversy over accuracy as the technology company loses its most valuable title.

As Apple’s shares take a kicking and it loses its most valuable company crown to Exxon Mobil, it stands to bask in even more light (or heat) as the anticipated film jOBS about founder Steve Jobs hits cinemas in less than three months.

Image of Ashton Kutcher (Steve Jobs) and Josh Gad (Steve Wozniak) for the movie jOBS from USA TodayDirected by Joshua Michael Stern and written by Matt Whiteley, the film stars Ashton Kutcher (Steve Jobs), Josh Gad (Steve Wozniak), Dermot Mulroney (Mike Markkula), Lukas Haas (Daniel Kottke) and James Woods (Jack Dudman).  For many it will epitomise the American dream; a college dropout becomes one of the most influential creative minds responsible for some of the most iconic products and services of recent times, and in many respects one of the most powerful companies in the world.  The movie focuses upon the founders and the challenges and peaks the company experienced from 1971 to 2000.  Jobs died in October 2011, aged 55 with complications from pancreatic cancer
and is renowned for being one of greatest technology
innovators of his generation.

The movie debuted at the Sundance Film Festival in Utah, USA last week, and the world premiere was this weekend on 27 January 2013.  So far, it has divided opinions with much of it lukewarm at best.  Feedback from Wozniak on a scene he has seen is that the film doesn’t accurately portray conversations and that they ‘never had such interactions and roles’.  Gizmodo quotes Wozniak’s reaction to the film and the article certainly gives the impression that it has the Hollywood shine that so many films are exposed to.

Quickly defending the merits of jOBS, the response from the filmmakers PR to pacify the remarks was, “The film is not a documentary, nor is it meant to be a blow by blow, word for word account of all conversations and events… The filmmakers acknowledge that not every single thing in the film is a precise representation of what took place, but is feature film entertainment…”

With these early mixed reviews, it will be cinemagoers that ultimately determine the box office success - and that’s what invested parties are seeking.

 

It’s obviously not the first film about technology innovators that hit the big screens with The Social Network, the movie about Facebook released in 2010.  Fancy a film about MySpace anyone? At least filmmakers won’t have to find an actor to play the role of Justin Timberlake.  Or would they?

If this 125-minute look into Apple doesn’t float your boat, there’s another based upon Walter Isaacson’s official Steve Jobs biography. It’s currently under development by screenwriter Aaron Sorkin of The West Wing and more interestingly The Social Network.

There is only way to experience and judge the authenticity of the film - opening in theatres from 19 April 2013, tune into everything jOBS from the movie website, Facebook and @thejobsmovie.   

Categories: Technology, News, Marketing

Tags: jobs, Apple, technology innovators, Steve Jobs, Steve Wozniak, Mike Markkula, Daniel Kottke, Jack Dudman

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