22 October 2013
BlackBerry takes a second crack at #BBM Android and iPhone rollout
Canadian technology and telecoms company BlackBerry has taken another shot at rolling out BBM for Android and the iPhone.
The app is available for download from app stores, although users that didn’t sign up may find they may have to wait as BBM is currently being rolled out on a first come, first served basis. BlackBerry made its announcement via its blog and Twitter @BBM. Users that signed up online were notified by email as invites were sent out.
Thanks all for your excitement. We're moving through the lineup on a first-come, first-served basis. For more info: http://t.co/MvoGXq6nKb— BBM (@BBM) October 22, 2013
Next 5 million in line - your turn! Open up BBM and click "I got the email" to get started on #BBM right away!— BBM (@BBM) October 22, 2013
“This is the news you’ve been waiting for! I am thrilled to tell you that we are about to officially resume our rollout of BBM for Android and iPhone customers around the globe!* In the next few hours, people will start seeing BBM in Google Play, the App Store and in select Samsung App Stores – where it will be free to download,” Andrew Bocking, head of BBM at BlackBerry, explained.
BlackBerry claims approximately 6 million people signed up to receive information at BBM.com, a feat the technology company seems pleased about, “As you know, in just seven hours, about one million Android users were using the unreleased version of BBM for Android. What you don’t know is that more than one million people have found creative ways to “side load” BBM on their iPhone. This is incredible,” continued Bocking.
However, not all users have found signing up, or receiving the email invite as straightforward. There’s plenty of disappointment rearing its head on the BlackBerry blog and across social media.
BlackBerry has created a simple line-up system to try and manage demand in an effort to avoid the issues from the first attempt of app release across Android and iPhones.
BlackBerry advises users that the process is as follows:
1. Download BBM – the easiest way is to visit BBM.com from your Android or iPhone browser*
2. Once you install the app, open it, and enter your email address to hold your spot in line
3. We will email you as soon as you reach the front of the line and can start using BBM
After BBM false start, poor financials leading to an open letter to customers and a possible sale being discussed, BlackBerry is taking heat from all directions. However, the potential for BBM to do something different in the over-the-top (OTT) and/or messaging space is promising. With BlackBerry referring to BBM as a social network and plans to bring promotional aspects to it (particularly with brands and celebrities) it could result in brighter days ahead. If the messaging service can win over and build upon its user base (outside of BlackBerry’s universe), it could be the beginning of more interesting developments for these platforms. If BlackBerry’s dreams come true, perhaps it could be the start of turning a corner.
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