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4 December 2013

WhatsApp updates iOS as it leads with 44% market share

Tim Gibbon, director Elemental By Tim Gibbon

Cross-platform mobile SMS alternative WhatsApp delivers new look design for Apple’s iOS as it continues to lead the messaging market.

WhatsApp 300x300 logoThe update comes as the social messaging app builds upon its 44% market share across five counties according to research by On Device.  On Device’s report entitled Messenger Wars: How Facebook lost it lead reviews how popular messaging services Facebook, BBM, Skype, Twitter, WeChat and WhatsApp are having an impact upon SMS, emailing and increasing voice calls.  

On Device surveyed 3,579 smartphone owners in Brazil, China, Indonesia, South Africa and the USA looking into how mobile users are taking to social messaging compared to calling, texting and emailing.  Data collection took place between 25 October and 10 November 2013 also reveals Facebook Messenger holds 35 percent market share, WeChat (28 percent), Twitter (19 percent), BBM Messenger (17 percent) and Skype (16 percent). 
On Device revealed WhatsApp as the combined leader across all five markets while Facebook dominates in the USA.  

Messenger Wars: How Facebook lost its lead presentation

Screenshot of WhatsApp iOS updateWhatsApp with its reported 350 million monthly users releases an update with a few tweaks that have been a long time coming.  They include new notifications sounds, larger thumbnail images, the ability to crop images before sending them, improved shared location, sending broadcast messages to specific lists (e.g. colleagues and friends) with a single status message and many more.

Founded in 2009 by former Yahoo! employees Brian Acton and Jan Koum, WhatsApp is based in Santa Clara, California in the USA.  Available across Android, BlackBerry, Nokia and Windows mobile phones, it enables messaging, group chats, sharing locations, sending photographs and videos. Canadian telecoms company BlackBerry recently made is BBM Messenger service available on Apple iOS and Android platforms, experiencing difficulties in trying to so do.  However, unlike WhatsApp and other competitors it’s keen to explore advertising, marketing and promotional opportunities, which are yet to be realised.

Social messaging has quickly become the dominant method for people to communicate and considered a continued challenger telecom providers services, given many are free, or low cost.

Categories: Technology, Social media, Research, News, Marketing

Tags: WhatsApp, messaging, mobile messaging, mobile, real-time messaging, voice messaging, Android, Blackberry, Nokia and Windows,, BBM, Blackberry messenger, Snapchat

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