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13 January 2014

Content marketing at Social Media in Utilities 2014

Tim Gibbon, director Elemental By Tim Gibbon

The Social Media in Utilities 2014 conference tunes into content marketing later this year and I’m looking forward to share what I experience at Elemental.
Image of SMI Group's Social Media in Utilities 2014 bannerThe third annual touches down from 2nd to 3rd April 2014 in London, United Kingdom and is hosted by the SMi Group (@smi_group on Twitter) .  They’re putting on quite a conference that looks set to match previous conferences, if not do one better.  This year the utilities attending as guest speakers and panel members include Affinity Water, Electricity North, West Northern Powergrid, Jamaica Public Service Company Limited, RWE Npower and Vitens.

The event is balanced with types from legal, marketing and PR sectors, outside of the utility industry that offer experience and possibly view that can unearth great debate.  This brings a wider pool of knowledge and the platform to bring collective collaboration from other industries that can beneficial in the right environment.  Catch-up on the panels, sessions and what’s scheduled in a few months by downloading the brochure (registration required with SMi Group’s website first).

I’m joined on the panel on the first day with Joanne Frears @joannefrears, consultant solicitor, head of intellectual property, Jeffery Green Russell and Emma Cottle @emmacottle, social media manager, Northern Powergrid (I'm at @timgibbon) on the ‘Incorporating content marketing throughout a business panel’.

PR Newswire and PR Newswire Asia Content marketing trends in China for 2014 infographicContent marketing appears to a big deal this year.  Here’s the thing though - it’s always (or should have been) been a big deal for quite a while.  It’s been with us for a lot longer than many realise or care to admit, but this year it’s going to be different.  Content marketing going to be one of the buzzwords throughout 2014.  Think how the term social media was hammered to death and you’re half way there. 

It’s not new, obviously, but you should definitely be looking at it from a historic point of view and where it’s heading.  It’s certainly not a channel you should be jumping all over because the number of content marketing infographics and articles are racking up.  However, if you’re unaware what’s happening in and around this space, you certainly need to tune in more closely, especially for the utilities sector. Given what I’ve experienced across insurance, telecoms and even publishing sectors, there are some surprising mishaps and so much room for development (as well as success stories).

For transparency news and information site the Social Media Portal (SMP) is a media partner for the conference, as is Elemental.  Elemental is the creator of SMP and released the site in 2007.

Now, the sales bit….To snag a cheaper ticket to this quote discount code £400AGSOC and save £400 off conference registration price.  Find out more about this offer contact Andrew Gibbons at the SMi Group, Telephone: +44 (0) 20 7827 6156, Email: agibbons @

Tune into what happening pre, during and post conference via Twitter @UtilitiesSMi and hashtag #utilitiessocialmedia, or keep em' peeled on the below.

Categories: Social media, Marketing, Events, Elemental

Tags: Social Media in Utilities, utilities, utilities sector, social media, content marketing, content strategy, Elemental, Jeffrey Green Russell, Emma Cottle, Northern Powergrid

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