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4 February 2014

DPC research reveals top Muslim leaders using Twitter

Tim Gibbon, director Elemental By Tim Gibbon

Logo for Digital DayaThe Digital Policy Council’s (DPC) report entitled The World Leaders on Twitter Ranking shares the top moderate Muslim leaders using Twitter and how they are ranked.

The DPC has been ranking world leaders and how they use Twitter since 2009 and its fourth report (for 2013) reviews 133 heads of state out of 167 countries.   Overall, the research shows that world leaders taking to Twitter has slowed down throughout 2013.  The analysis shows how the heads of state attracted to the microblogging platform is slowing down, but also reveals that four out of five world leaders now using Twitter and strives to debate the reasons behind this.

Analysis with more Klout

As discussed on Brand Republic’s The Wall there has been many examples how digital and social media has either created, supported and/or played an important role in the development of politics.  It’s a great snapshot how the political landscape has taken to Twitter and the some of the different factors that have also had an impact how citizens, countries and world have embraced microblogging and other digital/social platforms.  It’s certainly an interesting space beyond just looking at Twitter.  Indeed, the digital society we can be exposed can have an impact upon so many other environments and vice versa, where so many conversations can take place if they are blocked or curtailed.   Regardless of how if regions are perceived to be free, open, transparent fair and just (how they view privacy), or not – digital and social mediums can have a massive impact that people, let alone governments were not ready for.  As pointed out at The Wall, the review of Twitter and a few other rudimentary approaches could of unearthed richer data - perhaps looking at Kred, Peer Index et al in addition Klout when the DPC collated its research.  Perhaps future analysis could pull this in (although this may be straightforward as one may hope)?

Muslim world leaders Twitter league table

Even though the analysis in parts may be rudimentary, the findings are very interesting to observe.  Data from the report reveals that four out of the top 10 heads of state using Twitter were from predominantly Muslim nations and five out of the top 15.
One of the impressive movements is Indonesian President Susilo Bambang Yudhoyono @sbyudhoyono (SBY). After joining Twitter in 2013, he has slotted into the number two position quickly gaining 4.2 million followers. As the head of the most populous Islamic country he’s a leader that surely realises the impact of the medium.
President Abdullah Gül @cbabdullahgul of Turkey ranks in at number three with 4.1 million followers.  Maintaining a Turkish and English account on Twitter Gül increased his audience by over 1.5 million people last year.

Ranking in at number four, Queen Rania, the Queen Consort of the King of Jordan @queenrania is reported to be one of the most influential women in the Middle East.  His Majesty King Abdullah II (her husband), is represented on Twitter using the Twitter account Jordan's Royal Hashemite Court @rhcjo, making this power couple an influential pair with a combined 3 million followers.

His Highness Sheikh Mohammed Bin Rashid Al Maktoum @hhshkmohd, Prime Minister of the United Arab Emirates and Ruler of Dubai made the greatest movement within the top 10. Moving from number 10 to number seven last year, he boosted followers by 1 million to 2.4 million.

By no means a Twitter newbie, Tweeting from 2008, Prime Minister Najib Abdul Razak @najibrazak of Malaysia rocks in at number 12.  The prime minster has over1.8 million followers, clearly seeing the benefit Tweeting regularly, making the most of what the medium has to offer.


Adoption of Twitter among heads of state graph by the Digital Policy Council’s (DPC)

Adoption of Twitter among heads of state graph


The year ahead

The DPC research over the last four years shows a 58% compound annual growth rate (CAGR) in adoption of Twitter by world leaders.  The DPC predicts penetration across Twitter for world leaders to undergo and resurgence and growth to reach 90% throughout 2014.  Given the movement we’ve seen thus far and little nuggets like certain world leaders using Twitter whilst upholding bans for the very same platform within their own countries means we’re yet to see more good, bad and ugly of social media.  There is no doubt we’ll see world leaders try and harness the power of platforms such as Twitter as they attempt to reach the masses especially around re-election.  How they perform remains to be seen.

Tune in to more DPC analysis and insight for The World Leaders on Twitter Ranking report below (for what the think-tank thinks about how world leaders are using Twitter and the impact it has for governments, heads of state and so on).

The World Leaders on Twitter Ranking report

Categories: Technology, Social media, Research, News, Marketing

Tags: The Digital Policy Council, DPC, Twitter, Tweet, think tank, World Leaders, Top 10 World Leaders, microblogging, Muslim leaders Twitter

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