25 April 2014
Elemental to present at Social Media in the Telecoms Sector Conference
Global conference publisher SMi Group is to bring together international mobile operators and network operators for its Social Media in the Telecoms Sector Conference.
From the 16-17 July 2014, the Holiday Inn Regents Park will be the venue for the dedicated social media event for the telecoms industry. The conference will see guest speakers from du, Kcom, Swisscom, Telefonica, Vodafone Brasil and more - all sharing sector experience and how they are interacting with social media. Marketers, public relations professionals, digital and social media practioners will be contributing to share experience alongside specialists from the telecoms sector.
On the second day, 17 July, at 09:50 I’ll be joining Rachel Hawkes, associate director of social at OMD International on the panel discussion entitled “Determining the best use of blogs - effective marketing tool or communications channel?” We’ll be covering subject matter such as the value of corporate blogs, building a rapport with audiences and how to drive relevant traffic to them by creating the right content to maximise the potential of them.
Many blogs have been neglected, or simply don’t exist largely due to the growth of social media. Many brands are unable to see the value of them, which can put them at a disadvantage. Brands may be locked into managing communications across social networks or similar arenas, which in the short term may yield results, but at what cost? Given the time brands invest in building social real estate across various digital environments, it appears they are oblivious that the landlords across social prime retail estate will collect some day. And this day has arrived.
As we see some social networks reducing the impact of the reach of organic posts, brands within their environments will inevitably seek additional and/or alternative means to interactive with their customers and stakeholders. Blogs offer an environment in which brands have would more control over their messaging and still provide the opportunity for them to communicate within social environments. With a flexible content marketing strategy and implementing adaptable activity that is inclusive across relevant channels, they will still find they can manage social activity as they did before, but with more options.
Tune in what we have to say pre, during and post conference via @timgibbon, @elementalcomms and Tim Gibbon on LinkedIn. Rachel is at @rachelhawkes, @OMD_Int and Rachel Hawkes on LinkedIn.
Delegates can opt for full-day pre-conference workshop on 15 July entitled "The impact of social media on corporate communications", hosted by Malcom Wells director at Malwell Corporate Projects and Nefille Wells director, Bridgewell Communications.
Get in early doors and snap up a ticket at a great price. SMi Group has laid on good options to benefit from early bird discounts and a special price for mobile operators and telecoms companies where group-booking discounts are also available. Social Media Portal (SMP) readers are being offered a 10% discount to all subscribers. Use the voucher code GOSOCIAL when booking (valid from 01 May to 15 July 2014). Visit SMP’s event page for more details.
Tune in pre, during and post conference via Twitter accounts @SMi_Group and @Telecoms_SMI using hashtag #TELECOMSSMI.
Elemental and news information site the Social Media Portal (SMP) are the leading partners for the Social Media in the Telecoms Sector Conference.
Trackback to this blog post using the URL below