Skip navigation

8 September 2011

Book review: Enchantment by Guy Kawasaki

Rachel Hawkes, account director, Elemental By Rachel Hawkes

Quite some time back, Penguin sent both Tim and I a copy of Guy Kawasaki’s new book Enchantment to review.  After skimming the first few pages upon receiving it, I’m embarrassed to say I’ve only just now got around to reading it all the way through.

It was a good and quick read, but that may because I’m in the business of getting people to engage with a brand, product or service.  Although incredibly well written, the ideas presented weren’t particularly new and I found myself nodding my head in agreement all the way through rather than having to stop periodically to think how I would apply the ideas Guy presents.

What I loved about this book, was its lack of buzzwords and corny phrases that I have found in so many similarly themed books.  That, along with a great mix of both personal and professional examples from people at the end of every chapter was a real highlight for me.

I do remember thinking in the first half, that if I wasn’t already an Apple convert that I might be more than a bit put off by the constant references to Guy’s previous employer.  I love Apple, really admire Steve Jobs and can totally understand how Guy was so enchanted after seeing his first Apple PC he went to work for the company, but even I found the references a tad bit much in the first half.  I can’t speak for the second half, either there wasn’t as many or perhaps I was just more used to them by then?

Guy certainly is enchanting, it was a really good book and he presents old ideas in a new and refreshing way.  He not only covers the fundamentals of forming great relationships in both professional and personal life, but also gives really practical advice and exercises for the reader to do, which was a nice addition.

I think Enchantment is ideally suited to an entrepreneur / start-up that needs to learn the ropes, and get buy-in from investors and gain supporters quickly. 

Overall: Thumbs up, a good investment and worth having on the shelf and pulling off occasionally to refresh yourself

I was Enchanted by the Infographic below - enjoy.

Enchantment Infographic

Categories: Marketing, Infographics, Elemental

Tags: Guy Kawasaki, evangelist, social entrepreneur, Enchantment, Apple, enchantment infographic, infographic, book review

Trackback URL

Trackback to this blog post using the URL below

Blog Archive

Elemental badges

Alltop logo Newsnow logo