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25 October 2011

Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon

Working for arguably one of the worlds most revered and well-known brands obviously commands unique perspective. The former chief evangelist at Apple certainly brings gravitas to a well presented and uplifting book in which gracefully side steps negative cheesy connotations many other self-proclaimed evangelist attract to themselves.


Guy Kawasaki's Enchanment imageEnchantment has taken me on a great journey in an easy-to-read book that could of spilled into something that can lose a reader because it’s too focused on immersing them in a world of buzzwords. Sure, there maybe a few buzzwords littered throughout, but in sometimes that can’t be avoided and we can forgive the author because of the way he gets his stories across. Not surprisingly, the book is wonderfully illustrated by great examples and stories that pulled me in with great real life experiences and antidotes that kept me entertained throughout. Lets face it, inspiring individuals and groups can be an insurmountable task, which shouldn’t be taken lightly.

Although it’s not a new subject and nor are the solutions necessarily, it’s approach is charming and well worth the read not only to experience a different perspective, reinforce views you already held, or highlight more than a few that slipped you by.


With great practical guidance and steps on how to almost will sensible enchantment into an organisation, the book is a great read for any business wherever it might be located. You would be mistaken to think Guy’s book is just for extremely senior business types and entrepreneurs, but it is a good read for various level of individuals immersed in business, regardless of their stature or industry.


If you’re interested (and there isn’t any reason why shouldn’t be), you can read more about the book and its author at Guy’s website, Enchantment - The Art of Changing Hears, Minds and Actions published by Portfolio / Penguin ISBN 978-1 59184-379-5. Learn more about Enchantment in social environments at Facebook and Guy Kawasaki on Twitter.


Enchantment - The Art of Changing Hearts, Minds and Actions infographic

Enchantment Infographic

Categories: News, Marketing, Infographics

Tags: Guy Kawasaki, evangelist, social entrepreneur, Enchantment, Apple, enchantment infographic, likability infographic, likability, infographic, book review

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Enchantment by Guy Kawasaki

Book review: Enchantment by Guy Kawasaki

on September 8th, 2011 at 02:12 pm
It was a good and quick read, but that may because I’m in the business of getting people to more»

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