9 January 2012
Can The X Factor muster another number one?
UK X Factor 2011 winners Little Mix (covering Damian Rice’s Cannonball) were beaten to the Christmas number one by the Military Wives Choir (Wherever You Are composed by Paul Melor). The girl band (Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall) the first group to win the X Factor couldn’t have experienced stronger competition this year against Gareth Malone’s Military Wives. The choir had been the bookies favourite in the weeks leading up to the Christmas number one.
Military Wives, a choir formed from the wives of serving soldiers that needed distraction whilst their husbands are away, has a huge fan base; a core following that resonated with the nation pulling massive support from different many quarters. Other the hand, although Little Mix’s popularity and social fan base continues to grow, the group received criticism for the video that was created. The consensus was the Cannonball cover deserved a dedicated new video, rather than clips taken from X Factor broadcasts. Although it attracted unwanted heat, support in the girl group didn’t falter and they still received backing from fans. It wasn’t enough to secure them the Christmas number one though. Sky News reported that Military Wives sold more records in two days
then the X Factor winners sold in a week.
It’s only the second time in three years that the X Factor has been denied the festive top spot, after Rage Against The Machine beat Joe McElderry to number one in 2009 after a massive social media protest. It just goes to show if the public’s imagination can be captured in a different way, a programme that effectively advertises the prospect of a X Factor winner securing a number one spot for many weeks can’t secure what may be perceived to be an inevitable outcome.
The US X Factor used many different approaches than its UK counterpart, particularly from digital and social media perspectives as evidence stacks up in the growth of digital programme viewing and interaction (including the type of devices audiences are using). The US X Factor was able to incorporate voting via Facebook and Twitter and its sophisticated mobile app (with live behind the scenes and in-app voting).
Despite lower than anticipate viewing figures in the US, Simon Cowell has still managed to secure a second series, so it’s all still to play for in 2012 - for both sides of the pond. It will be interesting viewing in itself how the programme adapts to the digital challenges that rapidly evolve and what other channels will be offering, namely, BBC’s Strictly Come Dancing, Channel 5’s Celebrity Big Brother (which kicks off in the next couple of days) and Big Brother.
As for Little Mix, they will need to sustain their magic, continue to build upon their popularity (offline and across social media) to steer clear of the pitfalls of X Factor winner stardom, avoiding becoming ‘the ones that were’. In addition to producing records that sell and intelligent promotions that enable this, social media will most certainly be a huge factor in the girl group evolving in one of the most fickle and competitive industries. Boosting the social following they now have amassed will be a critical element in their future success, and who knows, a number one from more of their own making.
To view all of the social media analysis from the UK X Factor series 8, you may click through the 10 infographics below.
X Factor social media analysis infographics from series 8
The X Factor: Social media and the live shows infographic – Week 10
on December 20th, 2011 at 02:57 am
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media ...read more»
The X Factor social media live show finale analysis
on December 19th, 2011 at 04:00 pm
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making ...read more»
The X Factor: Social media and the live shows infographic – Week 9
on December 9th, 2011 at 03:49 am
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointin...read more»
The X Factor hit by Bieber fever
on December 8th, 2011 at 05:24 pm
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and so...read more»
The X Factor: Social media and the live shows infographic – Week 8
on December 3rd, 2011 at 05:29 pm
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not...read more»
The X Factor: Social media and the live shows infographic – Week 7
on November 26th, 2011 at 02:43 pm
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creat...read more»
The X Factor: Social media and the live shows infographic – Week 6
on November 18th, 2011 at 10:50 am
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programm...read more»
The X Factor: Social media and the live shows infographic – Week 5
on November 12th, 2011 at 12:05 pm
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going t...read more»
The X Factor: Social media and the live shows infographic – Week 4
on November 6th, 2011 at 06:48 pm
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the compet...read more»
The X Factor: Social media and the live shows infographic – Week 3
on October 29th, 2011 at 07:41 pm
Just before the fourth live show, taking a look at how the social media stats measure up for last...read more»
The X Factor: Social media and the live shows infographic – Week 2
on October 22nd, 2011 at 12:10 pm
The second of the X Factor live shows brought some interesting television viewing and results las...read more»
Will social media marketing determine the X Factor winner?
on October 15th, 2011 at 12:39 pm
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s house...read more»
The X Factor: Social media and the live shows infographic – Week 1
on October 14th, 2011 at 03:05 pm
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a so...read more»
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