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3 September 2012

Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon

Cross Media Live LogoWe’re heading down to Cross Media 2012 for an intensive traditional and digital print publishing conference for next couple of days at the Business Design Centre, London.  It certainly looks like a great few days of goodness including content, mobile, publishing, social media and more.

Not only are we heading down to check out the exhibition, panel sessions and presentations, we (well me, Tim Gibbon) will be contributing on a panel entitled “Taking social media beyond the marketing department: How to embed social media across an organisation," on Tuesday, 04 September 2012 in the Digital & Direct Marketing Theatre 2 from 14:45 to 15:45.

Joining me from similar and related industries are:

Chair / Moderator:

  • Ian Sullivan, CEO, Paperhat Conscorcio (social at LinkedIn and Twitter)  


Cross Media Live appIt’s free to register and if you’re quick you’ll snap up a lot of free sessions that are available too.  To stay tuned to everything Cross Media 2012 you can download the Cross Media app (for iPhone and Android).

You can also read a few pre Cross Media SMP profiled interviews at our site the Social Media Portal (SMP), a media partner of the conference. 
 We also have a few friends (Neil, Joanne and Ané-Mari) at Cross Media this year, and we naturally recommend that you check them out.

Neil Cartwright, director at Million Media in on the panel "How to prove the value of digital marketing to get senior management buy-in" on Monday, 03 September 2012 at 10:30 - 11:30 in the Digital & Direct Theatre 2


  • Nigel Dacre, CEO at Inclusive Digital


  • Hugh Fletcher, National Digital Manager at Audi
  • Neil Cartwright, Founder at Million Media
  • Simon Wakeman, Head of Communications and Marketing at Medway Council
  • Neil Morgan, VP Digital Marketing Solutions at Adobe

Joanne Frears, consultant solicitor at Jeffrey Green Russell is chairing and moderating. You can read about each of the six sessions (from simplifying cross media strategy, where does cross media fit in to mobile content) on the Cross Media website.  

Ané-Mari Peter, Co-founder and Managing Director, on-IDLE is presenting “Self-publishing reality: Examining the journey from digital to print” with Keith Arnold, Founder and Managing Director, ubyu on Monday, 03 September 2012 from13:00 - 13:45 in the Publishing Strategies Theatre

Press releases aren’t quite dead yet, so if they still hold any place in your heart, you can read our Cross Media 2012 press release in the Elemental media centre

If you see us at the conference, don’t be shy, please do say hello.

Categories: Social media, Events, Elemental

Tags: Informa Exhibitions, Cross Media 2012, Cross Media Live, Cross Media, publishing, publishers, digital publishing, digital publishers, social media, social media buy-in, social media buy in, tim gibbon, Elemental

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