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1 November 2011

Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon

Facebook doesn’t need any introductions, with both agency and brands bending over backwards to maximise their presence across the world’s most popular social network. So, how can you keep up-to-date with the latest development and make the social network work harder for you? Author E.A. Vander Veer, third edition of ‘Facebook - The Missing Manual’ for O’Reilly is just the ticket to get you up to speed and then some.

Written by an individual with considerable experience, O’Reilly has tapped into the essence of what readers want and need. E.A. Vander Veer has authored or edited more than 15 computer books, covering everything from Excel basics to JavaScript and XML. Her work has appeared in dozens of online and print publications, including Byte, The Writer, Salon, and - The Missing Manual book image


Social networks aren’t strangers to rapid development, with Facebook possibly the most well known for change, causing some widely reported fallouts with its users. Vander Veer’s book gives readers the chance to get up to speed, arming them with the knowledge to embrace what may lay ahead quickly and easily.


"Most of us lead pretty busy lives. We want to spend our online social time having fun and connecting with each other in meaningful ways — not plowing through help files, clicking around hoping to pick things up by trial and error, or (worse) leaving ourselves open to identity theft," explains Vandeer Veer.


Some may think that Facebook is solely a consumer-facing social network for the realm of friends and family. The book dismisses this providing guidance on how businesses can make the most of the social networks to reach audiences whether B2B or B2C.


Highlights from the book:


  • Get started, get connected. Signing up is easy, but the real payoff comes when you tap into networks of coworkers, classmates, and friends. Pick and choose who gets to see what, and learn how to steer clear of people you want to avoid.
  • Add applications. Transform your Facebook account into an addictive, one-stop resource with thousands of mini-programs, ranging from silly to serious.
  • Go professional. Facebook isn't just for college kids. Thousands of companies and businesspeople use the site for everything from project collaboration and advertising to filling (and finding) jobs. You'll learn all the tricks.
  • Protect your privacy. You may feel too exposed with so much personal info on display. This book features an easy-to-follow, multi-pronged approach to staying safe on Facebook.

Competition alert!

That’s right, not one, but two O’Reilly book competitions in one week. Visit our stand (stand Social P12) at mediaPro and drop a business card into our pot to double your chances. Also see our blog post on how to win one of 20, ‘Facebook - The Missing Manual’ books (3rd edition). If you’re not feeling too lucky, you can still purchase directly from O’Reilly’s online store at or at Amazon.

Read more about the contents, author and press release at O’Reilly.

Follow O’Reiily on Twitter @oreillymedia and Like at Facebook.


Categories: Technology, Social media, News, Marketing, Events, Elemental

Tags: O’Reilly Media, O’Reilly, Facebook, E.A. Vander Veer, Vander Veer, Facebook: The Missing Manual, social networks, social network, mediaPro, mediaPro 2011

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