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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Number 10 Downing Street

26 August 2011
UK government rethinks position on social media

Tim Gibbon, director Elemental By Tim Gibbon
Yesterday, the UK government has backed down on its position regarding social media and networks in times of civil unrest. In a meeting organised by the UK government, ministers, police, social network Facebook, telecoms provider Research in Motion ([RIM] the makers of Blackberry), and microblogging service Twitter resulted in unclear direction from the Home Office.

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Blogger Google Nissan number plate

25 August 2011
Why B2B blogging is important in the social media age

Tim Gibbon, director Elemental By Tim Gibbon
Business-to-business (B2B) blogging is possibly more important than ever before, especially as the number of social channels continues to be a challenge for brands. What are the do's and don'ts when managing a business blog? How should you plan content and develop a blogging strategy?

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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BBC Click riot image from video

23 August 2011
Social media and its role in the London riots rages on

Tim Gibbon, director Elemental By Tim Gibbon
This week may shed more light on how the government, and in turn the police, will manage social media in times of unrest. On Thursday, social network Facebook, microblogging service Twitter and Research in Motion (RIM)'s Blackberry are to meet the UK Home Office to discuss the riots in England.

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Google launches music discovery site Magnifier

22 August 2011
Looking at online music sites with a Magnifier

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Back in January, I jotted down my thoughts on whether online music businesses could ever turn a profit for Media Week. I said at the time, the one to watch is YouTube... and well, Google launched Magnifier - it's new music discovery service. Magnifier will not only introduce the user to new music, but it is also giving away free music every day that can be added to your Music Beta profile.

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Blogger logo low resolution

19 August 2011
Why blog now?

Tim Gibbon, director Elemental By Tim Gibbon
After 10 years of consulting for agencies and brands on how to manage their blogs we’re now writing our own. We enjoy digital marketing, social media and the role that integrating direct channels have - as much as the next agency or consultancy.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental By Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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Google acquires Motorola to grow Android

16 August 2011
Google to buy Motorola’s mobile business for £7.7 billion

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Google has announced its biggest acquisition yet, the acquisition of Motorola Mobility for $40 USD per share in cash, $12.5 billion in total. Google CEO Larry Page comments, “Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies."

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Social networks linked to mental illness in teens

9 August 2011
New research links social networks to mental illness in teens

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Research from California State University has linked mental illness, behavioural issues and ‘narcissistic tendencies’ to spending too much time on social networking sites such as Facebook and Twitter.

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Happy birthday WWW

6 August 2011
Happy birthday WWW

Tim Gibbon, director Elemental By Tim Gibbon
Happy birthday dear WWW, happy to you! Another year on, how is the Web shaping and is social media reaching tipping point?

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