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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

The Greatest Movie Ever Sold

30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold

Tim Gibbon, director Elemental By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.

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London Ambassador

29 September 2011
London Ambassador at the 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
This morning the email I’ve been waiting for what seems like a year finally landed in my inbox... I've been chosen to be a London Ambassador for the 2012 Olympics.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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Twacked - when good Twitter accounts go bad

28 September 2011
Twitter account hacked: protecting your online reputation

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Ever the fans of a decent infographic, this one examines the most common reasons a Twitter account gets hacked, such as insecure passwords and third party applications. It also highlights some of the most infamous hacking ‘scandals’ from celebrities and media outlets.

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86% of users want social network Facebook to lose new changes

26 September 2011
86% of users want social network Facebook to lose new changes

Tim Gibbon, director Elemental By Tim Gibbon
How much does social network Facebook annoy users with frequent changes? Facebook is no stranger to change, which under different circumstances is never a bad thing. The social network often makes updates to its privacy policy, management of it and functionality (including it design), often under pressure resulting in changes that users reject.

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Diaspora Hibe.com Facebook Google+ image

26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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Twitter facts and figures by InfographicsArchive.com

23 September 2011
Twitter facts and figures by InfographicsArchive.com

Tim Gibbon, director Elemental By Tim Gibbon
There are plenty of Twitter facts, figures and statistics floating about, so what's the harm in sharing a few more. Courtesy of InfographicsArchive.com, Twitter fact and figures infographic is a collation of statistics gathered earlier this year.

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The evolution of long distance relationships

23 September 2011
How social media helps in the evolution of long distance relationships

Tim Gibbon, director Elemental By Tim Gibbon
You've probably realised we enjoy a good infographic at Elemental, so what's not to enjoy about one that blends love and technology. The Rounds and Column Five Media have just done that, creating the evolution of long distance relationships - showing how technologies are used by couples.

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Zuckerberg at f8 conference

22 September 2011
Big changes coming to Facebook: Timeline and verbs

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Big announcement called Timeline for Facebook. Zuckerberg described it as “All of your stories, all of your apps, a new way to express who you are.” It will also integrate with mobile, to create a more seamless user experience from mobile to web. Facebook has also announced the addition of verbs so you will be able to ‘read a book’ or ‘watch a movie.’

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Facebook f8 developer conference x 150

22 September 2011
Facebook overhauls News Feed ahead of f8 conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Since Google+ launched in July, Facebook has seemingly been rolling out regular changes to its functionality and terms of use in an effort to stop the ‘death of Facebook’ chants. This most recent change, the third in 10 days, hasn’t been as well received as Facebook may have hoped – but they have historically struggled to win users over with any new change.

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