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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Atlassian Communication through the ages infographic

22 September 2011
Communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
Can you remember life before the internet? Were you around then? Before texting, Tweeting, +1, Like et al we all needed to communicate and its been the rise and fall of many. Atlassian's Communication through the ages infographic has a shot at and taking us through the how we've managed to stay in touch over the years.

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Twitter vs. Time battle

19 September 2011
When is the best time to Tweet? Twitter vs. Time

Tim Gibbon, director Elemental By Tim Gibbon
There's no doubt Twitter captures the imagination of countless people and media. So, how much time do we spend tweeting and what impact is Twitter having upon us? Lemon.ly has created a Twitter vs. Time infographic from January up until to September 2011 that unearths some interesting data. It's a great look at some statistics on Twitter and how people use it creating a brilliant 'battle of Twitter vs. Time'.

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Technorati logo

19 September 2011
Technorati 2011 state of the blogosphere survey

Tim Gibbon, director Elemental By Tim Gibbon
Technorati has asked for bloggers to take part in its 2011 state of the blogosphere survey. It's that time again when the blogging powerhouse produces the State of the Blogosphere research and report it bills as 'the most comprehensive resource for bloggers, and about bloggers'.

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Social Business Index by the Dachis group

19 September 2011
Social media agency lists online value of top social businesses

Tim Gibbon, director Elemental By Tim Gibbon
Last week social media agency the Dachis Group released a database they’ve dubbed the Social Business Index. It lists between 20,000 and 26,000 brands based upon data collated from range of social environments – including information from 100 million worldwide social accounts. The private version of the index was released in June 2011, tracking and monitoring social platforms with its specially created algorithm.

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AVOS Delicious and Yahoo logos

16 September 2011
Yahoo! calls time on social bookmarking site Delicious

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! has called time on its social bookmarking site Delicious. Users have the choice to let their Delicious bookmarks fade into existence, or move them across to new owner AVOS, by 23 September 2011.

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Hibe.com logo

15 September 2011
Social networks focus on privacy and user preferences

Tim Gibbon, director Elemental By Tim Gibbon
"Who do you trust with your 'social media' information?" infographic is the latest privacy approach to win users over. Social network Hibe.com demonstrates how secure users information can be, and the steps they need to go through to delete a social networking account on its comparison infographic.

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Diaspora logo

9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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A day in the life of Skype

9 September 2011
What impact does Skype have upon you?

Tim Gibbon, director Elemental By Tim Gibbon
Just in case you take it for granted (lets face it a few of us grumble when it has a few hiccups), the lovely folk at Skype have produced 'A day in the life of Skype'. How important is Skype in your life?

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Enchantment by Guy Kawasaki

8 September 2011
Book review: Enchantment by Guy Kawasaki

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was a good and quick read, but that may because I’m in the business of getting people to engage with a brand, product or service so although incredibly well written, the ideas presented weren’t particularly new. I think Enchantment is ideally suited to an entrepreneur or start-up that needs to learn the ropes, and get buy-in from investors and gain supporters quickly.

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Acas homepage

8 September 2011
Acas SMP interview on social media in business workplaces

Tim Gibbon, director Elemental By Tim Gibbon
Earlier this week Rachel highlighted Acas's newly released social media guidelines and how one in 10 businesses didn't have a social media policy. We've managed to bag an interview with Acas on its announcement.

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