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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

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The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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Mashable the economics of social gaming

18 October 2011
The economics of social gaming infographic

Tim Gibbon, director Elemental By Tim Gibbon
The unstoppable beast that is social gaming is touching more people than you can imagine. Mashable's 'The economics of social gaming' outlines some key facts from the UK and US showing the incredible rise of social gaming and how it's attracted acquisitions from big 'players' in this space.

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Booz & Co and Buddy Media logos

17 October 2011
Social media budgets grow for global businesses

Tim Gibbon, director Elemental By Tim Gibbon
The financial investment into social media is growing and set to grow further according to Booz & Co and Buddy Media. The joint ‘Media Campaigns to Capabilities Social Media & Marketing 2011’ report sourced input from over 100 global companies to produce its findings.

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X Factor judges 2011

15 October 2011
Will social media marketing determine the X Factor winner?

Tim Gibbon, director Elemental By Tim Gibbon
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s houses episodes, but it’s the live shows are where it’s at. With the judges keen to win the title with one of their remaining three acts, it’s not just the performance on stage that may make the difference. Production companies, contestants and judges are beginning realise how social media can be another friend in the battle of viewers and votes.

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The X Factor: Social media and the live shows - Week 1

14 October 2011
The X Factor: Social media and the live shows infographic – Week 1

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a social media environment. Over time we'll look at questions such as: Do ITV’s viewing figures correspond to growth and engagement across social channels and can social media determine the winner of The X Factor 2011?

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mediaPro 2011

13 October 2011
We’re rocking up at integrated marketing conference mediaPro

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to integrated marketing conference mediaPro at London Olympia in November where we’ll be exhibiting. Billed as the premier UK integrated marketing event, we’ll be in the social media consultancy lounge area (adjacent to the social media seminar area) where you can meet us for an informal chat and pick our brains in some comfy chairs.

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Hibe.com logo

7 October 2011
Privacy conscious Hibe.com on the future of social networks

Tim Gibbon, director Elemental By Tim Gibbon
In an interview with Brendan Charles, community manager at privacy conscious social network Hibe.com the Social Media Portal (SMP) learns more about other networks vying for user love.

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