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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Global social gamers from Tripwire magazine

5 October 2011
The UK is home to 17.5 million social gamers

Tim Gibbon, director Elemental By Tim Gibbon
The US social gaming revenue share by segment is set to hit $1.3 billion in 2012 according to Tripwire magazine in its 'social gaming by the numbers' infographic, shedding more light on social gaming globally.

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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2011 social media all stars

3 October 2011
A list of the top social media players: 2011 social media all stars

Tim Gibbon, director Elemental By Tim Gibbon
Lemon.ly looks at the top 10 social media players on the scene in its 2011 social media all stars infographic. It's the second second year of the all star list, with some new players listed and others that are a bit longer in the tooth. So, which services have made the grade?

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A visual history of Twitter by Mashable

3 October 2011
With 1.65 billion funding to date under its belt: A visual history of Twitter

Tim Gibbon, director Elemental By Tim Gibbon
What's not to like about a Twitter infographic? Mashable has created a fact fuelled 'A visual history of Twitter', infographic, telling us the story far from the world's favourite microblogging service including highlights from various world events and the impact Twitter has experienced as a result of them, or even in creating them.

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The global rise of the fashion social influencer

3 October 2011
The impact of fashion bloggers: The global rise of the fashion social Influencer

Tim Gibbon, director Elemental By Tim Gibbon
We've known for quite some time that like many other industries, the fashion sector is enriched by influencers. Bloggers are an integral element of this being authorities, opinion formers and of course influencers. DigitallLUX has used its real-time reach to analyse six continents creating the global rise of fashion social influencers infographic from 550 fashion blogs spanning 31 different countries.

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