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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Photograph of Little Mix

19 December 2011
The X Factor social media live show finale analysis

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.

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Misha B

9 December 2011
The X Factor: Social media and the live shows infographic – Week 9

Rachel Hawkes, account director, Elemental By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?

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Visual.ly logo

9 December 2011
Visual.ly releases blog and calls out to social media managers

Tim Gibbon, director Elemental By Tim Gibbon
Infographic and data visualization directory Visual.ly has unveiled its new blog, aptly named the Data Design Blog with its first post, “A line walks into a bar.” The data visualization service also used Twitter to shout out to social media managers to help with feedback on its upcoming infographic and visualization tool.

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Photograph of Justin Bieber

8 December 2011
The X Factor hit by Bieber fever

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media. The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweetbate, but regardless of that he caused a bit of a social media stir. As was to be expected.

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Janet Devlin

3 December 2011
The X Factor: Social media and the live shows infographic – Week 8

Rachel Hawkes, account director, Elemental By Rachel Hawkes
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not be huge differences in the actual numbers of fans that each of the four remaining contestants have across both Facebook and Twitter, what separates them is how they are growing week by week. The rate of growth of each contestants social assets is reflected by their performance, what goes on during the week and so on. But viewing figures will obviously have an impact as well. If we look at the average number of fans that each contestant gained throughout the eight weeks, this follows a similar pattern to that of the viewing figures.

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BBC Two Programme: Mark Zuckerberg Inside Facebook

1 December 2011
Mark Zuckerberg: Inside Facebook

Tim Gibbon, director Elemental By Tim Gibbon
BBC Two Programmes presents Mark Zuckerberg: Inside Facebook. BBC journalist Emily Maitlis interviews Facebook founder and CEO to be broadcast on BBC Two first on Sunday, 04 December 2011 at 21:00 GMT.

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