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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Kitty Brucknell

18 November 2011
The X Factor: Social media and the live shows infographic – Week 6

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programmes YouTube channel seeing an extra one million upload views and a 350 increase in subscribers this week compared to Week 5. The interesting figures for The X Factor come when you look at its Facebook engagement and Twitter followers.

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X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

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The X Factor: Social media and the live shows Sophie Habisis – Week 4

6 November 2011
The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

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mediaPro competition thumbnail

1 November 2011
WIN awesome prizes with our bumper mediaPro competition

Tim Gibbon, director Elemental By Tim Gibbon
Not one, two, but 31 cracking prizes to be won with our mediaPro competition. Spend less than a minute to complete our form and you could win some Elemental love. Double your chances of winning by dropping a business card in our bowl at mediaPro. We’re at stand Social P12 in the social media consultancy lounge.

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental By Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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O'Reilly's Gamification by Design

1 November 2011
Switch your game on with O’Reilly’s Gamification by Design

Tim Gibbon, director Elemental By Tim Gibbon
Gamification by Design tackles the increasingly popular subject of gamification. It’s an area often misunderstood, but this book published by O’Reilly sheds light and guides readers through a topic (and new buzzword, gamification) that will continue to be a huge talking point throughout 2012.

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Media Junction logo

31 October 2011
Media Junction’s Neil Cartwright on location marketing at mediaPro

Tim Gibbon, director Elemental By Tim Gibbon
Friends of Elemental, Media Junction is sharing its love mediaPro this coming week 01-02 November 2011 sharing its experience with location marketing and NFC. Neil Cartwright, head of digital at Media Junction is guest speaking on the second day, Wednesday, 01 November from 16:05 to 16:16:30 hosted in the Social Media 2 theatre.

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The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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