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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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BIA/Kelsey social ad revenue report

27 November 2012
Report predicts social media ad revenue to top $9b in 2016

Rachel Hawkes, account director, Elemental By Rachel Hawkes
A new report forecasts social ad revenue will grow from $4.6 billion this year to $9.2 billion by 2016 – a compound annual growth of 19.2 per cent

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Snail Mail My Email logo

15 November 2012
Reviving letter writing in a digital age

Tim Gibbon, director Elemental By Tim Gibbon
So, who said the art of letter writing is dead? One of the oldest forms of communication – Snail Mail My Email is taking a shot at giving letter writing a boost.

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Internet Week Europe (IWE) logo

12 November 2012
What’s social at Internet Week Europe (IWE) 2012?

Tim Gibbon, director Elemental By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX

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Cognifide's A Bigger Bang! image

12 November 2012
A Bigger Bang! marketing event to arrive In London today

Tim Gibbon, director Elemental By Tim Gibbon
As maximising marketing activity and campaigns grows increasingly critical – learn how to do this more effectively at A Bigger Bang! a free to attend half-day event today.

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Skype in the workplace

9 November 2012
Skype's new online community for small businesses goes live

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Skype has officially announced the launch of its new online platform, Skype In The Workplace (SITW), an online community for small businesses, entrepreneurs and start-ups

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Useful Social Media logo

5 November 2012
Corporate social media specialists to meet in London

Tim Gibbon, director Elemental By Tim Gibbon
Social media specialists to meet in London for The Corporate Social Media Summit Europe 2012 from this Tuesday

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American Red Cross Hurricane App

29 October 2012
Social media helps out during Hurricane Sandy

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Hurricane Sandy is creating global headlines and its impact is far reaching, and as the US prepares to be safe and minimise the inevitable destruction, how is social media helping people out?

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a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

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