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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Technorati logo

30 January 2012
Checking claims on blog directory and search engine Technorati

Tim Gibbon, director Elemental By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.

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Happy Spotting from trendwatching.com image

26 January 2012
How can understanding trends help with the economic recovery?

Tim Gibbon, director Elemental By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.

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The Dachis Group logo

19 January 2012
Dachis Group unveils Social Performance Monitor for brands

Tim Gibbon, director Elemental By Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental By Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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Play Weight Watchers Alesha Dixon image

1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign

Tim Gibbon, director Elemental By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?

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