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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental By Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental By Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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Adobe Systems Incorporated logo 150x150

10 April 2012
The Adobe Digital Marketing Summit EMEA

Tim Gibbon, director Elemental By Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.

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