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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Transport for London logo

24 May 2012
TFL tube Twitter handles bring real-time travel information to London’s underground

Tim Gibbon, director Elemental By Tim Gibbon
Transport for London (TFL) has created Twitter handles for all its tube lines in an effort to keep passengers up-to-date with the latest information across the London tube network.

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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Microsoft So.cl logo

22 May 2012
Microsoft unveils so.cl social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called So.cl (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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BBC technology IPO data visualisation

21 May 2012
Will Facebook be the beginning of the technology IPO crash?

Tim Gibbon, director Elemental By Tim Gibbon
Even before the recent Facebook IPO, there has been much speculation surrounding the future of dot coms. Not surprisingly, past the Facebook mania the debate has also turned to whether technology IPOs would experience boom and bust again.

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Google unveils Knowledge Graph

17 May 2012
Google makes search more human with Knowledge Graph

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Search engine Google has introduced new functionality to its search algorithm to provide answers to questions directly within the search results. With the launch of Knowledge Graph, Google say that it is going to help the user discover information more quickly and easily than ever before.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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Twitter hit 10 million UK users

15 May 2012
Twitter hits 10 million active users in the UK

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Micro-blogging platform Twitter has revealed to the BBC that it now has more than 10 million active Twitter users throughout the UK. Globally, Twitter has 140 million users but the UK leads the rest of the world when it comes to accessing the platform via their mobile handsets.

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NHS Blood and Transplant logo

11 May 2012
NHS and Facebook join forces for organ donation campaign

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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YO! Sushi social media job

8 May 2012
Thoughts on YO! Sushi’s new social media role

Rachel Hawkes, account director, Elemental By Rachel Hawkes
I’ve been subscribed to YO! Sushi’s email newsletter for about five years now, I delete them more often than I open and read them. But when I got an email with the subject heading of, ‘Social Media Job Alert – Do you have the skills?’ it piqued my interest.

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