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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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Useful Social Media logo

22 June 2012
Make way for the Social Media Marketing Summit Europe

Tim Gibbon, director Elemental By Tim Gibbon
The Social Media Summit Europe graces London early next week organised by Useful Social Media. A global brand focused event with attendees able to learn how they are using social media.

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On The Edge London (OTE) logo

21 June 2012
On The Edge London touches down today

Tim Gibbon, director Elemental By Tim Gibbon
New digital marketing conference On The Edge (OTE) London powered by UK Marketing Network (UKMN) kicks-off today at the Congress Centre.

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Salesforce.com Radian6 logo

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Dow Jones & Company logo

14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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London Fire Brigade logo

11 June 2012
London Fire Brigade to use Twitter telling Euro 2012 fans to opt for takeaway

Tim Gibbon, director Elemental By Tim Gibbon
London Fire Brigade to use Twitter and social networking sites during Euro 2012 to warn fans to not to cook when returning home after the pub during the European football championships.

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Frost & Sullivan mastering the social media universe infographic image

8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Bitly logo

5 June 2012
URL shortening service bitly rolls out redesign and rides storm

Tim Gibbon, director Elemental By Tim Gibbon
Popular URL shortening service bitly rolls out a new redesign, functionality and cops a fair bit of flack in the process.

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