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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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10 September 2012
VisitBritain ready to capitalise on success of London 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
VisitBritain has announced it is ready to capitalise on the success of the London 2012 Olympics, launching a three-pronged marketing approach from today.

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Guinness World Record

7 September 2012
A Guinness World Record Holder

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As I blogged about awhile back – almost a year to the day actually – I was lucky enough to be one of 8,000 chosen to be a London Ambassador during the Olympics. Along the way, there was a treasure hunt... not just any old treasure hunt, but a World Record Breaking attempt treasure hunt!

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6 September 2012
Nokia’s new Windows 8 phone the Lumia 920 officially unveiled

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As the rumour mill continues to go crazy with talk of the imminent iPhone 5 release, Nokia has made its own big release. In a joint event with Microsoft in New York, Nokia has officially unveiled its first smartphones using the Windows 8 operating system – and sees its share price plummet by 13%.

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Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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