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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

American Red Cross Hurricane App

29 October 2012
Social media helps out during Hurricane Sandy

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Hurricane Sandy is creating global headlines and its impact is far reaching, and as the US prepares to be safe and minimise the inevitable destruction, how is social media helping people out?

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a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

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a4uexpo logo

16 October 2012
A brief recap of Day One at a4uexpo

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!

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a4uexpo London 2012 logo

16 October 2012
a4uexpo, the performance marketing conference arrives today

Tim Gibbon, director Elemental By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.

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Xbox Music

15 October 2012
Microsoft unveils Xbox Music all-in-one music service on the cloud

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has today announced the launch of Xbox Music, what it is calling an “all-in-one” music service. The company says Xbox Music was built to combat the problem of fragmented digital media being split and incompatible across multiple devices.

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Sir Martin Sorrell

9 October 2012
WPP invests in German digital media company

Rachel Hawkes, account director, Elemental By Rachel Hawkes
WPP has this week announced a majority stake in German digital media agency k102 for an undisclosed sum. k102, which was founded in 2006, generated €1.3 million last year from work across brands such as Toshiba, Mitsubishi and Visit Malta.

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Hootsuite owl

4 October 2012
HootSuite to help businesses find social media ROI

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media management platform HootSuite has teamed up with Webtrends Analytics to deliver its customers with actionable data that joins what happens across their social media channels with their own websites.

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