16 October 2012
A brief recap of Day One at a4uexpo
By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!
16 October 2012
a4uexpo, the performance marketing conference arrives today
By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.
15 October 2012
Microsoft unveils Xbox Music all-in-one music service on the cloud
By Rachel Hawkes
Microsoft has today announced the launch of Xbox Music, what it is calling an “all-in-one” music service. The company says Xbox Music was built to combat the problem of fragmented digital media being split and incompatible across multiple devices.
9 October 2012
WPP invests in German digital media company
By Rachel Hawkes
WPP has this week announced a majority stake in German digital media agency k102 for an undisclosed sum. k102, which was founded in 2006, generated €1.3 million last year from work across brands such as Toshiba, Mitsubishi and Visit Malta.
4 October 2012
HootSuite to help businesses find social media ROI
By Rachel Hawkes
Social media management platform HootSuite has teamed up with Webtrends Analytics to deliver its customers with actionable data that joins what happens across their social media channels with their own websites.
10 September 2012
VisitBritain ready to capitalise on success of London 2012 Olympics
By Rachel Hawkes
VisitBritain has announced it is ready to capitalise on the success of the London 2012 Olympics, launching a three-pronged marketing approach from today.
7 September 2012
A Guinness World Record Holder
By Rachel Hawkes
As I blogged about awhile back – almost a year to the day actually – I was lucky enough to be one of 8,000 chosen to be a London Ambassador during the Olympics. Along the way, there was a treasure hunt... not just any old treasure hunt, but a World Record Breaking attempt treasure hunt!
6 September 2012
Nokia’s new Windows 8 phone the Lumia 920 officially unveiled
By Rachel Hawkes
As the rumour mill continues to go crazy with talk of the imminent iPhone 5 release, Nokia has made its own big release. In a joint event with Microsoft in New York, Nokia has officially unveiled its first smartphones using the Windows 8 operating system – and sees its share price plummet by 13%.
3 September 2012
Elemental to debate social media buy-in at Cross Media
By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.
2 August 2012
Is your business and employees ready to handle social media?
By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.
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