20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World
Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.
10 April 2012
The Adobe Digital Marketing Summit EMEA
Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.
23 February 2012
SES London presentation: Why content strategy is crucial for social search
Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
20 February 2012
A content strategy is crucial for social search
Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
1 February 2012
Is Really Simple Syndication (RSS) still relevant?
Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?
30 January 2012
Checking claims on blog directory and search engine Technorati
Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.
26 January 2012
How can understanding trends help with the economic recovery?
Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.
9 December 2011
The X Factor: Social media and the live shows infographic – Week 9
Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?
3 December 2011
The X Factor: Social media and the live shows infographic – Week 8
Rachel Hawkes
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not be huge differences in the actual numbers of fans that each of the four remaining contestants have across both Facebook and Twitter, what separates them is how they are growing week by week. The rate of growth of each contestants social assets is reflected by their performance, what goes on during the week and so on. But viewing figures will obviously have an impact as well. If we look at the average number of fans that each contestant gained throughout the eight weeks, this follows a similar pattern to that of the viewing figures.
26 November 2011
The X Factor: Social media and the live shows infographic – Week 7
Rachel Hawkes
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creating a bit of stir about favouritism, with new editing swapping Misha B’s spot for Amelia Lily. I have also raised twice over the last seven weeks over what could be perceived favouritism of 17 year old Irish contestant Janet Devlin, due to her prominence on the programme’s official YouTube channel and email shots.
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