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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Adobe Systems Incorporated logo 150x150

10 April 2012
The Adobe Digital Marketing Summit EMEA

Tim Gibbon, director Elemental Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.

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Social Media World Forum (SMWF) Europe logo

27 March 2012
Social Media World Forum Europe graces London

Tim Gibbon, director Elemental Tim Gibbon
We’ve waited long enough and it couldn’t have come sooner – London welcomes the Social Media World Forum (SMWF) Europe. The event that graces London for the next two days (27-28 March) is pitched as the leading social media marketing event and with guest speaker line-up amassed, they could be right.

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Sitecore Digital Trendspot UK 2012

15 March 2012
Cognifide to exhibit and join stellar panel at Sitecore Digital Trendspot

Tim Gibbon, director Elemental Tim Gibbon
Friends of Elemental, Cognifide, are panelling up at Sitecore’s Digital Trendspot UK 2012 later today. Cleve Gibbon, chief marketing technology officer joins a stellar line-up of brands and Laust Sondergaard, chairman at Sitecore UK.

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Content strategy and social search

23 February 2012
SES London presentation: Why content strategy is crucial for social search

Rachel Hawkes, account director, Elemental Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.

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SES London

20 February 2012
A content strategy is crucial for social search

Rachel Hawkes, account director, Elemental Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.

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Jamiroquai NFC smart poster

20 November 2011
Jamiroquai concert goers treated to NFC competition

Tim Gibbon, director Elemental Tim Gibbon
Jamiroquai has teamed up with friends of Elemental, Media Junction to create the bands first ever near field communications (NFC) campaign and competition on its European tour.

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mediaPro competition thumbnail

1 November 2011
WIN awesome prizes with our bumper mediaPro competition

Tim Gibbon, director Elemental Tim Gibbon
Not one, two, but 31 cracking prizes to be won with our mediaPro competition. Spend less than a minute to complete our form and you could win some Elemental love. Double your chances of winning by dropping a business card in our bowl at mediaPro. We’re at stand Social P12 in the social media consultancy lounge.

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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