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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Friends Reunited logo

10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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Visual.ly Create logo

14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create

Tim Gibbon, director Elemental Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?

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Facebook Pages 30 March 2012 image

6 March 2012
Readying your Facebook Page for Timeline

Tim Gibbon, director Elemental Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.

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State of the social media agency fun guy

14 February 2012
State of the social media agency 2012 by InvestInSocial

Tim Gibbon, director Elemental Tim Gibbon
There’s never a shortage of lists when it comes to social media, particularly those listing and ranking social media agencies. Here’s another; social media directory InvestInSocial records over 920 social media type companies with 555 social media agencies leading the charge - creating the ‘State of the social media agency’ infographic 2012.

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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