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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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1 July 2013
PerformanceIN report predicts 6% rise in performance marketing commissions

Tim Gibbon, director Elemental By Tim Gibbon
Figures released in the 2013 PerformanceIN European publisher landscape report shows publishers predict six percent rise in commissions.

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12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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19 April 2013
Introducing the Marketers Events Calendar infographic

Tim Gibbon, director Elemental By Tim Gibbon
When putting together the Infographic, it was our goal to provide our fellow marketers a comprehensive, but visual, way of better planning what events are going to best suit them throughout the whole year

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Brandwatch Social Oscars data visualisation

15 February 2013
Data visualisation asks if social media can predict Oscar winners

Tim Gibbon, director Elemental By Tim Gibbon
How will the Social Oscars data visualisation do in predicting the Academy Awards Oscar winners ahead of the eagerly anticipated Hollywood ceremony?

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How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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Frost & Sullivan mastering the social media universe infographic image

8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Friends Reunited logo

10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental By Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create

Tim Gibbon, director Elemental By Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?

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