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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Guinness World Record

7 September 2012
A Guinness World Record Holder

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As I blogged about awhile back – almost a year to the day actually – I was lucky enough to be one of 8,000 chosen to be a London Ambassador during the Olympics. Along the way, there was a treasure hunt... not just any old treasure hunt, but a World Record Breaking attempt treasure hunt!

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The Greatest Movie Ever Sold

30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold

Tim Gibbon, director Elemental By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.

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London Ambassador

29 September 2011
London Ambassador at the 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
This morning the email I’ve been waiting for what seems like a year finally landed in my inbox... I've been chosen to be a London Ambassador for the 2012 Olympics.

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The evolution of long distance relationships

23 September 2011
How social media helps in the evolution of long distance relationships

Tim Gibbon, director Elemental By Tim Gibbon
You've probably realised we enjoy a good infographic at Elemental, so what's not to enjoy about one that blends love and technology. The Rounds and Column Five Media have just done that, creating the evolution of long distance relationships - showing how technologies are used by couples.

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Happy birthday WWW

6 August 2011
Happy birthday WWW

Tim Gibbon, director Elemental By Tim Gibbon
Happy birthday dear WWW, happy to you! Another year on, how is the Web shaping and is social media reaching tipping point?

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