Skip navigation

The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

Read More

Twitter hit 10 million UK users

15 May 2012
Twitter hits 10 million active users in the UK

Rachel Hawkes, account director, Elemental Rachel Hawkes
Micro-blogging platform Twitter has revealed to the BBC that it now has more than 10 million active Twitter users throughout the UK. Globally, Twitter has 140 million users but the UK leads the rest of the world when it comes to accessing the platform via their mobile handsets.

Read More

NHS Blood and Transplant logo

11 May 2012
NHS and Facebook join forces for organ donation campaign

Tim Gibbon, director Elemental Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.

Read More

How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

Read More

YO! Sushi social media job

8 May 2012
Thoughts on YO! Sushi’s new social media role

Rachel Hawkes, account director, Elemental Rachel Hawkes
I’ve been subscribed to YO! Sushi’s email newsletter for about five years now, I delete them more often than I open and read them. But when I got an email with the subject heading of, ‘Social Media Job Alert – Do you have the skills?’ it piqued my interest.

Read More

Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

Read More

Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

Read More

Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

Read More

Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

Read More

Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

Read More

« Previous Page 1 of 9

Blog Archive

Elemental badges

Alltop logo Logo for blog directory BlogCatalog Newsnow logo Redtram logo The Technorati.com logo image