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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

Google unveils Knowledge Graph

17 May 2012
Google makes search more human with Knowledge Graph

Rachel Hawkes, account director, Elemental Rachel Hawkes
Search engine Google has introduced new functionality to its search algorithm to provide answers to questions directly within the search results. With the launch of Knowledge Graph, Google say that it is going to help the user discover information more quickly and easily than ever before.

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Adobe Systems Incorporated logo 150x150

10 April 2012
The Adobe Digital Marketing Summit EMEA

Tim Gibbon, director Elemental Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.

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Social Media World Forum (SMWF) Europe logo

27 March 2012
Social Media World Forum Europe graces London

Tim Gibbon, director Elemental Tim Gibbon
We’ve waited long enough and it couldn’t have come sooner – London welcomes the Social Media World Forum (SMWF) Europe. The event that graces London for the next two days (27-28 March) is pitched as the leading social media marketing event and with guest speaker line-up amassed, they could be right.

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Sitecore Digital Trendspot UK 2012

15 March 2012
Cognifide to exhibit and join stellar panel at Sitecore Digital Trendspot

Tim Gibbon, director Elemental Tim Gibbon
Friends of Elemental, Cognifide, are panelling up at Sitecore’s Digital Trendspot UK 2012 later today. Cleve Gibbon, chief marketing technology officer joins a stellar line-up of brands and Laust Sondergaard, chairman at Sitecore UK.

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Visual.ly Create logo

14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create

Tim Gibbon, director Elemental Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?

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Facebook Pages 30 March 2012 image

6 March 2012
Readying your Facebook Page for Timeline

Tim Gibbon, director Elemental Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.

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