17 April 2012
Is Facebook Timeline ignoring community engagement?
Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?
10 April 2012
Social network Friends Reunited relaunches
Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?
10 April 2012
The Adobe Digital Marketing Summit EMEA
Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.
27 March 2012
Social Media World Forum Europe graces London
Tim Gibbon
We’ve waited long enough and it couldn’t have come sooner – London welcomes the Social Media World Forum (SMWF) Europe. The event that graces London for the next two days (27-28 March) is pitched as the leading social media marketing event and with guest speaker line-up amassed, they could be right.
15 March 2012
Cognifide to exhibit and join stellar panel at Sitecore Digital Trendspot
Tim Gibbon
Friends of Elemental, Cognifide, are panelling up at Sitecore’s Digital Trendspot UK 2012 later today. Cleve Gibbon, chief marketing technology officer joins a stellar line-up of brands and Laust Sondergaard, chairman at Sitecore UK.
14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create
Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?
6 March 2012
Readying your Facebook Page for Timeline
Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.
23 February 2012
SES London presentation: Why content strategy is crucial for social search
Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
20 February 2012
A content strategy is crucial for social search
Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
15 February 2012
What’s the interest with social network Pinterest?
Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.
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