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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

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11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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26 February 2013
What’s the impact of cross media?: The Publishing & Media Expo 2013

Tim Gibbon, director Elemental By Tim Gibbon
With media and publishers experiencing the impact of cross media, what will the Publishing & Media Expo deliver this year?

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19 February 2013
Posthaven launches as Twitter to shut down Posterous

Tim Gibbon, director Elemental By Tim Gibbon
Posterous is to close its doors, less than a year after it was acquired by Twitter and as cofounders launch new blogging service Posthaven

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Brandwatch Social Oscars data visualisation

15 February 2013
Data visualisation asks if social media can predict Oscar winners

Tim Gibbon, director Elemental By Tim Gibbon
How will the Social Oscars data visualisation do in predicting the Academy Awards Oscar winners ahead of the eagerly anticipated Hollywood ceremony?

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Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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VirComm Summit 2013

8 February 2013
Online community VirComm Summit 2013 round-up

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second Virtual Communities (VirComms) was the first conference in our 2013 calendar, and being about online community management I was particularly interested to hear the panels

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Ashton Kutcker as Steve Jobs for the movie jOBS 150x150

29 January 2013
jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon
jOBS, the film about Steve Jobs meets controversy as the technology company loses its most valuable title

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15 January 2013
Voice blogging app Bubbly arrives in the UK with support of Rio Ferdinand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Singapore based micro-blogging app Bubbly, that’s driven solely by short voice messages, arrives in the UK today with support of Manchester United’s Rio Ferdinand

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ITV logo

14 January 2013
ITV unveils global rebrand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
ITV unveils new rebrand across all ITV properties around the world, including all five ITV channels and ITV Player

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pinterest-150x150.jpg

3 January 2013
Pinterest in lawsuit after claims it stole the idea for the site

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Popular visual pin board that was considered the new standout star in the social media world last year is preparing for a busy 2013. Pinterest ended the year with a lawsuit claiming the company stole ideas

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