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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Publishing & Media Expo logo

26 February 2013
What’s the impact of cross media?: The Publishing & Media Expo 2013

Tim Gibbon, director Elemental By Tim Gibbon
With media and publishers experiencing the impact of cross media, what will the Publishing & Media Expo deliver this year?

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Internet Week Europe (IWE) logo

12 November 2012
What’s social at Internet Week Europe (IWE) 2012?

Tim Gibbon, director Elemental By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX

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a4uexpo logo

16 October 2012
A brief recap of Day One at a4uexpo

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!

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a4uexpo London 2012 logo

16 October 2012
a4uexpo, the performance marketing conference arrives today

Tim Gibbon, director Elemental By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.

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Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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National Grid logo

9 July 2012
How utility company National Grid harnesses social media

Tim Gibbon, director Elemental By Tim Gibbon
The National Grid is a great example of how social media can be harnessed effectively to interact with audiences and should always be more than being sprawled across social networks. How does the utility company bring the channel into the fold without loosing sight of its wider objectives?

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Useful Social Media logo

22 June 2012
Make way for the Social Media Marketing Summit Europe

Tim Gibbon, director Elemental By Tim Gibbon
The Social Media Summit Europe graces London early next week organised by Useful Social Media. A global brand focused event with attendees able to learn how they are using social media.

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On The Edge London (OTE) logo

21 June 2012
On The Edge London touches down today

Tim Gibbon, director Elemental By Tim Gibbon
New digital marketing conference On The Edge (OTE) London powered by UK Marketing Network (UKMN) kicks-off today at the Congress Centre.

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Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental By Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Adobe Systems Incorporated logo 150x150

10 April 2012
The Adobe Digital Marketing Summit EMEA

Tim Gibbon, director Elemental By Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.

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