1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign
By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?
17 October 2011
Social media budgets grow for global businesses
By Tim Gibbon
The financial investment into social media is growing and set to grow further according to Booz & Co and Buddy Media. The joint ‘Media Campaigns to Capabilities Social Media & Marketing 2011’ report sourced input from over 100 global companies to produce its findings.
30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold
By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.
1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?
By Tim Gibbon
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.
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