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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

National Grid logo

9 July 2012
How utility company National Grid harnesses social media

Tim Gibbon, director Elemental By Tim Gibbon
The National Grid is a great example of how social media can be harnessed effectively to interact with audiences and should always be more than being sprawled across social networks. How does the utility company bring the channel into the fold without loosing sight of its wider objectives?

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London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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London Fire Brigade logo

11 June 2012
London Fire Brigade to use Twitter telling Euro 2012 fans to opt for takeaway

Tim Gibbon, director Elemental By Tim Gibbon
London Fire Brigade to use Twitter and social networking sites during Euro 2012 to warn fans to not to cook when returning home after the pub during the European football championships.

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Microsoft So.cl logo

22 May 2012
Microsoft unveils so.cl social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called So.cl (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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Google unveils Knowledge Graph

17 May 2012
Google makes search more human with Knowledge Graph

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Search engine Google has introduced new functionality to its search algorithm to provide answers to questions directly within the search results. With the launch of Knowledge Graph, Google say that it is going to help the user discover information more quickly and easily than ever before.

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental By Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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