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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Happy Spotting from trendwatching.com image

26 January 2012
How can understanding trends help with the economic recovery?

Tim Gibbon, director Elemental By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.

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Play Weight Watchers Alesha Dixon image

1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign

Tim Gibbon, director Elemental By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?

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Visual.ly logo

9 December 2011
Visual.ly releases blog and calls out to social media managers

Tim Gibbon, director Elemental By Tim Gibbon
Infographic and data visualization directory Visual.ly has unveiled its new blog, aptly named the Data Design Blog with its first post, “A line walks into a bar.” The data visualization service also used Twitter to shout out to social media managers to help with feedback on its upcoming infographic and visualization tool.

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Janet Devlin

3 December 2011
The X Factor: Social media and the live shows infographic – Week 8

Rachel Hawkes, account director, Elemental By Rachel Hawkes
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not be huge differences in the actual numbers of fans that each of the four remaining contestants have across both Facebook and Twitter, what separates them is how they are growing week by week. The rate of growth of each contestants social assets is reflected by their performance, what goes on during the week and so on. But viewing figures will obviously have an impact as well. If we look at the average number of fans that each contestant gained throughout the eight weeks, this follows a similar pattern to that of the viewing figures.

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BBC Two Programme: Mark Zuckerberg Inside Facebook

1 December 2011
Mark Zuckerberg: Inside Facebook

Tim Gibbon, director Elemental By Tim Gibbon
BBC Two Programmes presents Mark Zuckerberg: Inside Facebook. BBC journalist Emily Maitlis interviews Facebook founder and CEO to be broadcast on BBC Two first on Sunday, 04 December 2011 at 21:00 GMT.

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X Factor judges 2011

15 October 2011
Will social media marketing determine the X Factor winner?

Tim Gibbon, director Elemental By Tim Gibbon
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s houses episodes, but it’s the live shows are where it’s at. With the judges keen to win the title with one of their remaining three acts, it’s not just the performance on stage that may make the difference. Production companies, contestants and judges are beginning realise how social media can be another friend in the battle of viewers and votes.

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mediaPro 2011

13 October 2011
We’re rocking up at integrated marketing conference mediaPro

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to integrated marketing conference mediaPro at London Olympia in November where we’ll be exhibiting. Billed as the premier UK integrated marketing event, we’ll be in the social media consultancy lounge area (adjacent to the social media seminar area) where you can meet us for an informal chat and pick our brains in some comfy chairs.

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Twacked - when good Twitter accounts go bad

28 September 2011
Twitter account hacked: protecting your online reputation

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Ever the fans of a decent infographic, this one examines the most common reasons a Twitter account gets hacked, such as insecure passwords and third party applications. It also highlights some of the most infamous hacking ‘scandals’ from celebrities and media outlets.

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Diaspora logo

9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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Diaspora logo

9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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