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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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Facebook Pages 30 March 2012 image

6 March 2012
Readying your Facebook Page for Timeline

Tim Gibbon, director Elemental By Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental By Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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BBC Two Programme: Mark Zuckerberg Inside Facebook

1 December 2011
Mark Zuckerberg: Inside Facebook

Tim Gibbon, director Elemental By Tim Gibbon
BBC Two Programmes presents Mark Zuckerberg: Inside Facebook. BBC journalist Emily Maitlis interviews Facebook founder and CEO to be broadcast on BBC Two first on Sunday, 04 December 2011 at 21:00 GMT.

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Videoinfographs logo

24 November 2011
The World of Social Media 2011

Tim Gibbon, director Elemental By Tim Gibbon
Videoinfographs releases a review of social media amidst a challenging year in its video infographic entitled The World of Social Media 2011

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X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

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The X Factor: Social media and the live shows Sophie Habisis – Week 4

6 November 2011
The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

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