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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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Mashable the economics of social gaming

18 October 2011
The economics of social gaming infographic

Tim Gibbon, director Elemental By Tim Gibbon
The unstoppable beast that is social gaming is touching more people than you can imagine. Mashable's 'The economics of social gaming' outlines some key facts from the UK and US showing the incredible rise of social gaming and how it's attracted acquisitions from big 'players' in this space.

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The X Factor: Social media and the live shows - Week 1

14 October 2011
The X Factor: Social media and the live shows infographic – Week 1

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a social media environment. Over time we'll look at questions such as: Do ITV’s viewing figures correspond to growth and engagement across social channels and can social media determine the winner of The X Factor 2011?

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Global social gamers from Tripwire magazine

5 October 2011
The UK is home to 17.5 million social gamers

Tim Gibbon, director Elemental By Tim Gibbon
The US social gaming revenue share by segment is set to hit $1.3 billion in 2012 according to Tripwire magazine in its 'social gaming by the numbers' infographic, shedding more light on social gaming globally.

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A visual history of Twitter by Mashable

3 October 2011
With 1.65 billion funding to date under its belt: A visual history of Twitter

Tim Gibbon, director Elemental By Tim Gibbon
What's not to like about a Twitter infographic? Mashable has created a fact fuelled 'A visual history of Twitter', infographic, telling us the story far from the world's favourite microblogging service including highlights from various world events and the impact Twitter has experienced as a result of them, or even in creating them.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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Twacked - when good Twitter accounts go bad

28 September 2011
Twitter account hacked: protecting your online reputation

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Ever the fans of a decent infographic, this one examines the most common reasons a Twitter account gets hacked, such as insecure passwords and third party applications. It also highlights some of the most infamous hacking ‘scandals’ from celebrities and media outlets.

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The evolution of long distance relationships

23 September 2011
How social media helps in the evolution of long distance relationships

Tim Gibbon, director Elemental By Tim Gibbon
You've probably realised we enjoy a good infographic at Elemental, so what's not to enjoy about one that blends love and technology. The Rounds and Column Five Media have just done that, creating the evolution of long distance relationships - showing how technologies are used by couples.

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Atlassian Communication through the ages infographic

22 September 2011
Communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
Can you remember life before the internet? Were you around then? Before texting, Tweeting, +1, Like et al we all needed to communicate and its been the rise and fall of many. Atlassian's Communication through the ages infographic has a shot at and taking us through the how we've managed to stay in touch over the years.

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