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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Transport for London logo

24 May 2012
TFL tube Twitter handles bring real-time travel information to London’s underground

Tim Gibbon, director Elemental By Tim Gibbon
Transport for London (TFL) has created Twitter handles for all its tube lines in an effort to keep passengers up-to-date with the latest information across the London tube network.

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Visual.ly Create logo

14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create

Tim Gibbon, director Elemental By Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?

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Content strategy and social search

23 February 2012
SES London presentation: Why content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.

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RSS logo

1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

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Technorati logo

30 January 2012
Checking claims on blog directory and search engine Technorati

Tim Gibbon, director Elemental By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.

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Happy Spotting from trendwatching.com image

26 January 2012
How can understanding trends help with the economic recovery?

Tim Gibbon, director Elemental By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.

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Play Weight Watchers Alesha Dixon image

1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign

Tim Gibbon, director Elemental By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?

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X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Photograph of Justin Bieber

8 December 2011
The X Factor hit by Bieber fever

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media. The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweetbate, but regardless of that he caused a bit of a social media stir. As was to be expected.

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