23 February 2012
SES London presentation: Why content strategy is crucial for social search
By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
1 February 2012
Is Really Simple Syndication (RSS) still relevant?
By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?
30 January 2012
Checking claims on blog directory and search engine Technorati
By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.
26 January 2012
How can understanding trends help with the economic recovery?
By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.
1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign
By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?
20 December 2011
The X Factor: Social media and the live shows infographic – Week 10
By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series
8 December 2011
The X Factor hit by Bieber fever
By Rachel Hawkes
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media.
The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweetbate, but regardless of that he caused a bit of a social media stir. As was to be expected.
24 November 2011
The World of Social Media 2011
By Tim Gibbon
Videoinfographs releases a review of social media amidst a challenging year in its video infographic entitled The World of Social Media 2011
20 November 2011
Jamiroquai concert goers treated to NFC competition
By Tim Gibbon
Jamiroquai has teamed up with friends of Elemental, Media Junction to create the bands first ever near field communications (NFC) campaign and competition on its European tour.
6 November 2011
The X Factor: Social media and the live shows infographic – Week 4
By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.
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