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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

The evolution of long distance relationships

23 September 2011
How social media helps in the evolution of long distance relationships

Tim Gibbon, director Elemental By Tim Gibbon
You've probably realised we enjoy a good infographic at Elemental, so what's not to enjoy about one that blends love and technology. The Rounds and Column Five Media have just done that, creating the evolution of long distance relationships - showing how technologies are used by couples.

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Facebook f8 developer conference x 150

22 September 2011
Facebook overhauls News Feed ahead of f8 conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Since Google+ launched in July, Facebook has seemingly been rolling out regular changes to its functionality and terms of use in an effort to stop the ‘death of Facebook’ chants. This most recent change, the third in 10 days, hasn’t been as well received as Facebook may have hoped – but they have historically struggled to win users over with any new change.

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Google launches music discovery site Magnifier

22 August 2011
Looking at online music sites with a Magnifier

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Back in January, I jotted down my thoughts on whether online music businesses could ever turn a profit for Media Week. I said at the time, the one to watch is YouTube... and well, Google launched Magnifier - it's new music discovery service. Magnifier will not only introduce the user to new music, but it is also giving away free music every day that can be added to your Music Beta profile.

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Rachel on do we finally have an iPhone killer in the Nexus One?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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