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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental By Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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The X Factor: Social media and the live shows Sophie Habisis – Week 4

6 November 2011
The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental By Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Rachel on should we change our expectations about online privacy?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Tim on should we change our expectations about online privacy?

Tim Gibbon, director Elemental By Tim Gibbon
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine's the big question.

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.net magazine logo

1 December 2010
Tim on should libel law treat tweets differently from other published work?

Tim Gibbon, director Elemental By Tim Gibbon
.net big question asks Tim should libel law treat tweets differently from other published work? People have informal chats on Twitter, so should things written in these chats be taken as seriously (legally) as if they were published in an article?

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.net magazine logo

1 December 2010
Rachel on should libel law treat tweets differently from other published work?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
People have informal chats on Twitter. Should things written in these chats be taken as seriously (legally) as if they were published in an article? .net the big questions asks Rachel should libel law treat tweets differently from other published work?

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.net the big question - Will Rupert Murdoch's paywall plan succeed?

1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.

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.net - the big question – Your thoughts Google employee conviction over YouTube?

1 May 2010
.net the big question on Google convictions and the impact upon UGC

Tim Gibbon, director Elemental By Tim Gibbon
Tim replies for the .net the big question on whether Google convictions and the impact upon UGC? The design and web development magazine asks Tim what impact the Google convictions will have upon UGC?

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