24 May 2012
TFL tube Twitter handles bring real-time travel information to London’s underground
By Tim Gibbon
Transport for London (TFL) has created Twitter handles for all its tube lines in an effort to keep passengers up-to-date with the latest information across the London tube network.
23 May 2012
Popular social network for children Moshi Monsters goes mobile
By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.
16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO
By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.
9 May 2012
How people and populations are spending time online
By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?
14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create
By Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?
6 March 2012
Readying your Facebook Page for Timeline
By Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.
23 February 2012
SES London presentation: Why content strategy is crucial for social search
By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
20 February 2012
A content strategy is crucial for social search
By Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
15 February 2012
What’s the interest with social network Pinterest?
By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.
3 February 2012
Google quietly enables country specific blocking for Blogger
By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.
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