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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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RSS logo

1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

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Happy Spotting from trendwatching.com image

26 January 2012
How can understanding trends help with the economic recovery?

Tim Gibbon, director Elemental By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.

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The Dachis Group logo

19 January 2012
Dachis Group unveils Social Performance Monitor for brands

Tim Gibbon, director Elemental By Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental By Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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Play Weight Watchers Alesha Dixon image

1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign

Tim Gibbon, director Elemental By Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?

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X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Photograph of Little Mix

19 December 2011
The X Factor social media live show finale analysis

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.

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Misha B

9 December 2011
The X Factor: Social media and the live shows infographic – Week 9

Rachel Hawkes, account director, Elemental By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?

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