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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Social Networking Congress & Expo (SNCE) logo

11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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Social advertising in the US

11 April 2013
Social media ad revenue to hit $11 billion in four years

Rachel Hawkes, account director, Elemental By Rachel Hawkes
US Social media ads to grow by $6.3 billion by 2017 according to a new report published by research and advisory company BIA/Kelsey

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Kent Youth Police Commissioner Paris Brown

8 April 2013
Kent Police may review job applicants social media accounts

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Kent Police Crime Commissioner Ann Barnes says job applicants Facebook and Twitter accounts not normally checked and current scandal perhaps a lesson for the future

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Twitter logo 150x150

3 April 2013
Twitter has another crack at helping businesses

Tim Gibbon, director Elemental By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business

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Changyou.com logo

3 April 2013
ChangYou.com to release Dou Po Cang Qiong MMORPG beta

Tim Gibbon, director Elemental By Tim Gibbon
Online gaming developer and operator ChangYou.com set to release Dou Po Cang, its Qiong massively multiplayer online role-playing game (MMORPG) in beta.

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YouTube logo

11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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VirComm Summit 2013

8 February 2013
Online community VirComm Summit 2013 round-up

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second Virtual Communities (VirComms) was the first conference in our 2013 calendar, and being about online community management I was particularly interested to hear the panels

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Ashton Kutcker as Steve Jobs for the movie jOBS 150x150

29 January 2013
jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon
jOBS, the film about Steve Jobs meets controversy as the technology company loses its most valuable title

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Bubbly logo

15 January 2013
Voice blogging app Bubbly arrives in the UK with support of Rio Ferdinand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Singapore based micro-blogging app Bubbly, that’s driven solely by short voice messages, arrives in the UK today with support of Manchester United’s Rio Ferdinand

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