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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

YouTube logo

11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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VirComm Summit 2013

8 February 2013
Online community VirComm Summit 2013 round-up

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second Virtual Communities (VirComms) was the first conference in our 2013 calendar, and being about online community management I was particularly interested to hear the panels

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Ashton Kutcker as Steve Jobs for the movie jOBS 150x150

29 January 2013
jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon
jOBS, the film about Steve Jobs meets controversy as the technology company loses its most valuable title

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Bubbly logo

15 January 2013
Voice blogging app Bubbly arrives in the UK with support of Rio Ferdinand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Singapore based micro-blogging app Bubbly, that’s driven solely by short voice messages, arrives in the UK today with support of Manchester United’s Rio Ferdinand

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ITV logo

14 January 2013
ITV unveils global rebrand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
ITV unveils new rebrand across all ITV properties around the world, including all five ITV channels and ITV Player

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pinterest-150x150.jpg

3 January 2013
Pinterest in lawsuit after claims it stole the idea for the site

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Popular visual pin board that was considered the new standout star in the social media world last year is preparing for a busy 2013. Pinterest ended the year with a lawsuit claiming the company stole ideas

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Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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BIA/Kelsey social ad revenue report

27 November 2012
Report predicts social media ad revenue to top $9b in 2016

Rachel Hawkes, account director, Elemental By Rachel Hawkes
A new report forecasts social ad revenue will grow from $4.6 billion this year to $9.2 billion by 2016 – a compound annual growth of 19.2 per cent

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