16 October 2012
A brief recap of Day One at a4uexpo
By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!
9 October 2012
WPP invests in German digital media company
By Rachel Hawkes
WPP has this week announced a majority stake in German digital media agency k102 for an undisclosed sum. k102, which was founded in 2006, generated €1.3 million last year from work across brands such as Toshiba, Mitsubishi and Visit Malta.
4 October 2012
HootSuite to help businesses find social media ROI
By Rachel Hawkes
Social media management platform HootSuite has teamed up with Webtrends Analytics to deliver its customers with actionable data that joins what happens across their social media channels with their own websites.
3 September 2012
Elemental to debate social media buy-in at Cross Media
By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.
2 August 2012
Is your business and employees ready to handle social media?
By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.
9 July 2012
How utility company National Grid harnesses social media
By Tim Gibbon
The National Grid is a great example of how social media can be harnessed effectively to interact with audiences and should always be more than being sprawled across social networks. How does the utility company bring the channel into the fold without loosing sight of its wider objectives?
28 June 2012
How the London Fire Brigade uses social media to save lives
By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?
22 June 2012
Make way for the Social Media Marketing Summit Europe
By Tim Gibbon
The Social Media Summit Europe graces London early next week organised by Useful Social Media. A global brand focused event with attendees able to learn how they are using social media.
21 June 2012
On The Edge London touches down today
By Tim Gibbon
New digital marketing conference On The Edge (OTE) London powered by UK Marketing Network (UKMN) kicks-off today at the Congress Centre.
14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose
By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day
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