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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Social Media World Forum (SMWF) Europe logo

27 March 2012
Social Media World Forum Europe graces London

Tim Gibbon, director Elemental By Tim Gibbon
We’ve waited long enough and it couldn’t have come sooner – London welcomes the Social Media World Forum (SMWF) Europe. The event that graces London for the next two days (27-28 March) is pitched as the leading social media marketing event and with guest speaker line-up amassed, they could be right.

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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The evolution of Facebook features infographic image

4 January 2012
'The evolution of Facebook features' and hello Facebook Timeline

Tim Gibbon, director Elemental By Tim Gibbon
In case you hadn’t noticed, Facebook is undergoing some of its most significant changes, notably its Timeline functionality. Like it or not, its going to be implemented this Wednesday, 04 January 2012. Keeping this in mind, it’s worth revisiting GroSocial’s ‘The evolution of Facebook features’ infographic cataloguing some of the social networks most notable features.

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Jamiroquai NFC smart poster

20 November 2011
Jamiroquai concert goers treated to NFC competition

Tim Gibbon, director Elemental By Tim Gibbon
Jamiroquai has teamed up with friends of Elemental, Media Junction to create the bands first ever near field communications (NFC) campaign and competition on its European tour.

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X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

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The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

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The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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