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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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Hibe.com logo

7 October 2011
Privacy conscious Hibe.com on the future of social networks

Tim Gibbon, director Elemental By Tim Gibbon
In an interview with Brendan Charles, community manager at privacy conscious social network Hibe.com the Social Media Portal (SMP) learns more about other networks vying for user love.

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86% of users want social network Facebook to lose new changes

26 September 2011
86% of users want social network Facebook to lose new changes

Tim Gibbon, director Elemental By Tim Gibbon
How much does social network Facebook annoy users with frequent changes? Facebook is no stranger to change, which under different circumstances is never a bad thing. The social network often makes updates to its privacy policy, management of it and functionality (including it design), often under pressure resulting in changes that users reject.

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Zuckerberg at f8 conference

22 September 2011
Big changes coming to Facebook: Timeline and verbs

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Big announcement called Timeline for Facebook. Zuckerberg described it as “All of your stories, all of your apps, a new way to express who you are.” It will also integrate with mobile, to create a more seamless user experience from mobile to web. Facebook has also announced the addition of verbs so you will be able to ‘read a book’ or ‘watch a movie.’

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Hibe.com logo

15 September 2011
Social networks focus on privacy and user preferences

Tim Gibbon, director Elemental By Tim Gibbon
"Who do you trust with your 'social media' information?" infographic is the latest privacy approach to win users over. Social network Hibe.com demonstrates how secure users information can be, and the steps they need to go through to delete a social networking account on its comparison infographic.

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Diaspora logo

9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Tim on should we change our expectations about online privacy?

Tim Gibbon, director Elemental By Tim Gibbon
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine's the big question.

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