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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

Moo Sharing and communication through the ages infographic image

24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

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Videoinfographs logo

24 November 2011
The World of Social Media 2011

Tim Gibbon, director Elemental By Tim Gibbon
Videoinfographs releases a review of social media amidst a challenging year in its video infographic entitled The World of Social Media 2011

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X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

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The X Factor: Social media and the live shows Sophie Habisis – Week 4

6 November 2011
The X Factor: Social media and the live shows infographic – Week 4

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.

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The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

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The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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X Factor judges 2011

15 October 2011
Will social media marketing determine the X Factor winner?

Tim Gibbon, director Elemental By Tim Gibbon
The X Factor may have hit our screens from 20 August with its infamous audition and judge’s houses episodes, but it’s the live shows are where it’s at. With the judges keen to win the title with one of their remaining three acts, it’s not just the performance on stage that may make the difference. Production companies, contestants and judges are beginning realise how social media can be another friend in the battle of viewers and votes.

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The X Factor: Social media and the live shows - Week 1

14 October 2011
The X Factor: Social media and the live shows infographic – Week 1

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Each week we’ll be bringing you an overview of The X Factor (UK), and what is transpiring in a social media environment. Over time we'll look at questions such as: Do ITV’s viewing figures correspond to growth and engagement across social channels and can social media determine the winner of The X Factor 2011?

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