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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

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The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

Read More

The X Factor and Frankie Cocozza

22 October 2011
The X Factor: Social media and the live shows infographic – Week 2

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The second of the X Factor live shows brought some interesting television viewing and results last week. The activity and engagement from social media quarters wasn’t bad either, with one of the shows favourites Frankie Cocozza in the bottom two with NuVibe in the first sing-off, what role is social media have to play?

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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Blogger logo low resolution

19 August 2011
Why blog now?

Tim Gibbon, director Elemental By Tim Gibbon
After 10 years of consulting for agencies and brands on how to manage their blogs we’re now writing our own. We enjoy digital marketing, social media and the role that integrating direct channels have - as much as the next agency or consultancy.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental By Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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Happy birthday WWW

6 August 2011
Happy birthday WWW

Tim Gibbon, director Elemental By Tim Gibbon
Happy birthday dear WWW, happy to you! Another year on, how is the Web shaping and is social media reaching tipping point?

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Old Elemental site - small

5 August 2011
Soft launching the new Elemental site

Tim Gibbon, director Elemental By Tim Gibbon
It's taken a while, because we've had a few other things cooking, but we've now soft launched our new site and blog

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.net magazine logo

1 December 2010
Rachel on should libel law treat tweets differently from other published work?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
People have informal chats on Twitter. Should things written in these chats be taken as seriously (legally) as if they were published in an article? .net the big questions asks Rachel should libel law treat tweets differently from other published work?

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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